The Tribe Collective

04 Nov Music’s Psychological and Social Influence on Humans

Posted at 07:30h in Featured, GI SAID IT, The Tribe by GI Griffin

Music isn’t just sound; it’s emotion, energy, and a tool. DJs know this better than anyone. It’s not about pressing play—an algorithm can do that. A great DJ reads the room and orchestrates a crowd’s behavior through calculated song choices, beats, and bass lines. The reality? Music isn’t just entertainment; it’s manipulation, and it’s powerful.

If you thought a DJ’s job was just about hyping the crowd on the dance floor, think again. Here’s the breakdown of how music influences psychology and why professionals behind the soundboard are essentially emotional engineers.

The Real Job of a DJ

It’s simple. A DJ’s role isn’t just to “play hits all night”—that’s rookie talk. Their job is crowd control. Let’s get personal for a second. Back when I DJed one of the biggest clubs in Sacramento, my goal wasn’t to pack the dance floor immediately. That would’ve been a disaster. Why? The bigger move was to manage energy.

Here’s a trick I used (and every aspiring DJ should take notes): I’d start with music people would reminisce about—nostalgic tracks that would draw conversations and, yes, even criticisms like “Why is this DJ playing this?” But guess what? That chatter got people comfortable with each other. Then, I’d subtly push them toward the bar with specific songs. Why? Simple psychology—get them to grab a drink, loosen up, and prime them for the next stage.

When the base was set, when people were buzzed and social, then came the floor-fillers. By the time the bass from the subwoofers hit, the crowd would explode onto the dance floor. And it worked every single time.

Beyond the Dance Floor: Music’s Emotional Impact

Music doesn’t just manipulate crowds—it manipulates YOU. And it’s not just about making people feel good. Music influences emotions in ways we often don’t notice. Feeling angry? Heavy bass and low-end frequencies amplify aggression. Feeling sad? Slow ballads give you permission to cry it out. Upbeat tempos lift the mood, while haunting melodies can take you back to bittersweet memories. Frequency and rhythm are tools—they’re vibrations that sync with your body.

This emotional impact is why some say, “Music saved my life.” But here’s the truth bomb—it probably didn’t save it. Instead, music likely supported you emotionally when you didn’t feel equipped to do it yourself. And when taken too far, music reliance becomes a crutch. If you’re always relying on music to regulate emotions, you’re missing critical self-management skills. Balance is key.

Understanding Crowd Engagement and Frequency

When I learned these concepts during my DJ days, one moment solidified it forever. The old club I worked at had subwoofers that would cut off every 20 minutes. These massive speakers, designed to pump bass so hard it hits you in the chest, would drop out. And every time they stopped working, the dance floor emptied like clockwork. The same people who were lost in the rhythm seconds ago? Gone.

When the subs kicked back in? Game over. The crowd came rushing back.

It taught me this essential lesson for both music professionals and entrepreneurs aiming to engage their audience: low-end frequencies hit harder emotionally. This is why certain genres like hip-hop, EDM, or club bangers dominate dance floors—they make you feel the music, not just hear it. Higher frequencies may grab attention, but it’s the low-end that locks you in.

The same principle can apply in business. You don’t have to be a DJ to “control the crowd.” There’s an equivalent in brand messaging, content strategies, and marketing psychology. Speak to people’s core emotions, and you’ll have them hooked.

Music’s Role in Therapy and Lifestyle

Can music be therapeutic? Absolutely. Aggressive tunes help process frustration, sad music facilitates release, and happy tracks boost mood. But overuse can lead to dependency. If you’re constantly cycling through playlists to manage your feelings, what happens when you don’t have access to that coping mechanism? Balance your consumption with active techniques like journaling, exercise, or actual conversations with people.

The same ethos applies when creating brand identities or growth strategies (yep, shameless plug for my Growth Advisory Services). Whether in life or business, overstimulation is dangerous. Even brands need fine-tuned messaging to achieve longevity. It’s not about throwing everything at the wall—it’s about pacing, balancing, and keeping audiences engaged.

Entrepreneurs, Take Notes

Running a business is like being the DJ of your own party. The crowd? Your customers. The tracks? Your messaging, product launches, or content strategies. Play a killer track (aka launch an amazing product) too early, and you’ll burn the audience out. Release it with poor build-up? Forget about loyalty.

Play things strategically:

Build Anticipation

Appeal to curiosity. Lay a foundation of trust and intrigue before delivering your main course.

Provide Value Across Emotional States

Don’t just target the hype moments. Offer excitement, nostalgia, utility, and connection in waves.

Control the Energy

Just like low and high frequencies influence emotions in music, your products, and services should capture different emotional experiences.

That’s exactly the kind of advice I offer in my Marketing Strategy Services—how to identify emotional triggers within your target audience and create strategies that connect authentically.

Why Understanding Music Influence Equals Power

If this all sounds deep for a conversation about playlists or DJ tech, it’s because it is. Music and sound dig into primal areas of our brain, latching onto moods, memories, and social dynamics. And once you understand how these influences work, you’ve unlocked a cheat code, whether you’re standing behind turntables or strategizing for your startup.

This isn’t just about DJ psychology. From using music for branding videos to crafting irresistible marketing campaigns, intentional choices around sound and vibes can significantly level-up your customer engagement.

Real Talk

When I mix professionally or advise ambitious leaders, I come back to the same principle repeatedly—know your tools, know your crowd, know your goal. Whether it’s beats per minute or clever copy, focus on what creates both an emotional and actionable impact.

The Tribe is a collective of individuals committed to growth, wisdom, and connection with other like minds. We don’t follow trends—we live by truth, self improvement, and action.